Lauren Ryan

Lauren Ryan is the Commercial Manager for Equestrian Australia where she oversees the sponsorship, marketing and communications strategy for the sport. Since starting with EA in 2011, Lauren has worked to bring on board new national sponsors as well as broadening equestrian sport’s public profile in the Australian market with mainstream media as well as utilise social media to connect with new audiences. One of the new initiatives has been to utilise online platforms to reach younger audiences and encourage them to participate in the sport through the Ready Set Trot.

Prior to joining Equestrian Australia, Lauren had worked in public relations within the Australian sporting industry including working on major national campaigns such as the Kellogg’s Nutri-Grain Ironman Series and Coolangatta Gold. She has also worked on international sporting events such as the 2003 Rugby World Cup and was appointed a Media Liaison Officer for the Australian Olympic Committee at the 2012 London Olympic Games.